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By TBI reporter 23rd June The Romanian TV market is ultra-competitive with numerous channels vying for ratings and a slice of the modest ad revenues available. He rarely gives interviews. With the legal situation unfolding and the eyes of market watchers on developments, it is a crucial period for Antena, the broadcast group that operates a family of channels spanning general entertainment, news, music and celebrity.

Away from legal matters, the good news for the group is the bouquet of channels is now the overall market leader, ahead of Time Warner-backed pan-regional broadcaster CME. Alexandrescu expects the momentum built by flagship network Antena 1 will see it overtake Pro TV in the ratings.


Prima will produce the format itself with Talpa providing consultancy services. The channel also relies heavily on acquired movies.

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We have the best content and production teams available in Romania. With all we have done so far, we are fully prepared to be the unique entertainment proposition in Romania.

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Various international distributors have made approaches to sell the Next Star format, but, ultimately, the Romanian broadcaster could start shopping its own shows internationally as more local content is produced, according to the Antena boss.

First you have to have successful content, and then you can write another part of the story by selling those formats outside — the timeframe for this is two to three years.

They are a different organisation with different people. These are two very different cases.

Rezumat / Abstract

Several of the legal cases in process see the pair seeking compensation from each other. Meanwhile, the ratings battle with CME is painted by Intact as the local versus the international player.

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Now we need to look at how we position ourselves within the market that we are playing in. The core Antena 1 has started to skew younger, while Antena 2 has become the celebrity-driven Antena Stars. The female-skewed Euforia sat 1 dating show another offering strongly targeting women.

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The only overtly male-skewing channel in the portfolio was sports net GSP TV, the least popular of the Intact quintet of channels in As well as the programmes from each of the Intact channels, it also has behind the scenes and extra content such as a round-the-clock feed sat 1 dating show the house used in popular daytime dating show Mireasa Pentru Fiul Meu May I Call You Mom?

The piracy rate is huge. You will see everything you see on theatrical release on a torrent site in no more than 48 hours [after its debut].

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All of the TV series produced outside of Romania are available here immediately. When you have this magnitude of piracy, to havepeople paying to watch via a subscription is a success.

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Consumers want to access content wherever they are. It would be a new channel [not a rebrand]. In its projections forIntact is committed to double-digit ratings growth. The influence of that entity in CME has been very strong for years, but there is one thing making the difference, this is the only industry in the world where local knowledge cannot be surpassed by international [knowledge].